6 Ways To Grow Your Social Media Audience

6 Ways To Grow Your Social Media Audience

You’ve probably heard that social media is a great way to reach new customers and grow your business. But how do you actually do that?

It’s certainly not as simple as just creating a profile and posting some content. To see real results, you need to put in some effort and use the right strategies. Below are 6 tips to get your audience growing in no time.

1. Use Visually Appealing Images

Did you know that content with relevant images gets 94% more views than content without images? Not just that, but visual content is more than 40x likely to get shared on social media than any other type of content.

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So, if you want people to engage with your content and share it with their followers, include some eye-catching visuals for every post. This could be anything from photos and infographics to videos and GIFs. Tools like Canva and Adobe Spark make it easy to create engaging visuals, even if you don’t have any design experience.

Tip: Photo-showing content gets the most interactions on Instagram!

2. Use Relevant Hashtags

Hashtags are a great way to get your content in front of people who might not be following you yet. When someone searches for a certain hashtag, your post will show up in the results if you’ve used that hashtag.

Of course, you don’t want to use just any hashtag. You want to make sure it’s relevant to your content and audience. For example, if you’re a travel blogger, using hashtags like #travelblogger or #wanderlust will help you reach people interested in travel.

You can also use tools like Hashtagify or Hashtags.org to find popular, relevant hashtags to use in your posts.

3. Host Contests and Giveaways

People love free stuff! So hosting a contest or giveaway is a great way to get more people to not only follow you but also share your content and engage with it. The key is to make sure the prize is relevant to your audience and business.

For example, if you’re a photographer, you could give away a free photoshoot. Or, if you’re a video editor, you could give away a free video edit. That’s because you want these people to not only follow you but also be potential customers or clients.

Contests can take different forms, including:

  • Comment to win: Ask people to leave a comment on your post to enter the contest.
  • Photo caption: Ask people to come up with a creative caption for your photo.
  • Multiple choice: Ask people to vote for their favorite option in your poll.
  • Photo contest: Ask people to submit a photo that meets certain criteria, and the one with the most likes/shares wins.

To make sure your contest is successful, promote it across all your social media channels (while abiding by their guidelines) and use relevant hashtags. Make it a point to follow up with the winner and announce it to your followers. Otherwise, people will think you’re running a scam.

4. Collaborate With Other Creatives

One of the best ways to reach new audiences is by collaborating with other creatives in your industry. This could be anything from guest blogging to doing a joint giveaway or even just sharing each other’s content.

For example, if you’re a photographer, you could reach out to a makeup artist and offer to do a photoshoot together. Or, if you’re a web designer, you could collaborate with a copywriter on a project. Not only will this help you introduce your work to new people, but it can also lead to some great business partnerships.

5. Share Videos

If visuals are more engaging than text, then videos are even more so. In fact, according to HubSpot, 87% of video marketers say video has always given them a positive ROI. That means if you’re not already using video, now’s the time to start.

There are a few different ways you can use video to grow your social media audience:

  • Share behind-the-scenes footage: Showing people what goes into your creative process is a great way to get them interested in your work.
  • Share tutorials: If you have expertise in a certain area, share your knowledge with people in the form of a tutorial.
  • Live stream: Platforms like Instagram and Facebook offer live streaming capabilities that you can use to connect with your audience in real-time.
  • Record yourself speaking at an event: If you’re giving a talk or presentation, record it and share it on social media.

The key to making videos that people will actually watch is to keep them short, engaging, and relevant to your audience. Also, post the video directly on the social media platform rather than just sharing a link, as that will help it get more views.

6. Never Buy Followers

Finally, while it may be tempting to take the easy way out and buy followers, resist the urge! Not only is it unethical, but it’s also a waste of money. Those fake accounts won’t engage with your content or help you grow your business in any way.

Plus, social media platforms are getting better at weeding out fake accounts, which means there’s a good chance those followers will eventually disappear. So focus on organic growth strategies instead, and you’ll be much better off in the long run.

Try These Tips to Grow Your Social Media Audience!

If you’re looking for ways to grow your social media audience, give these tips a try. From running contests to collaborating with other creatives, you can use plenty of organic strategies to get more followers and engagement. Just remember to be patient and consistent, and you’ll eventually see the results you’re hoping for.

And if you need help with your social media marketing, we’re here for you! Contact us to learn about how we can help you reach your goals.

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